Why Do We Have the Sudden Urge to Drink Tomato Juice on Airplanes?
| February 26, 2016
Tomato juice is a substitute for free cocktails
Gone are the days when passengers could drink their fill in free booze to calm the nerves from flying. Guillaume De Syon, an aviation historian at Albright College, notes that when deregulation hit the airline industry in the 1970s and free drinks faded away, mixers were left on the menu. His theory is that passengers clung to tomato juice as a substitute to the now expensive Bloody Mary.
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